If you ever imagined joining the elusive top producers group or becoming a champion at selling or simply increasing your income, getting the help from a professional sales coach could be the best investment you will ever make.

Introducing the ...

"Sales Persona"

I have learned more about the art of selling over the past 20 years by studying psychology, behavioral science, relationships and communication than I learned from any sales book I have in my library.

Why?

Because we are dealing with human beings, not prospects, suspects or targets!

One of the great influential thinkers and the founder of analytical psychology was Carl Jung. Many personality type assessments used today - including the Myers-Briggs assessment - are inspired and based on Jung’s work.

According to Jung, we all have this persona, a "Mask" or image we present to the world. This mask is designed to make a particular impression on others ... while concealing our true nature…

• Do you ever feel when you’re meeting with a potential client or making a call that you are really just pretending to be nice?
• Do you ever feel that when you are interacting with a prospect you are talking and behaving differently than when you’re talking to one of your friends or business colleagues?

Stop pretending, because ….being just 'nice' is sometimes being ignorant!

Just recall the last time you received a call from a complete stranger – like a telemarketer – and he or she said:

“Hi, (your name), how are you today…?

Sounds nice, doesn’t it? Genuine? … Not so much …

What was your first gut reaction? … Did you feel any kind of resistance?  Did you feel that the person who called you had an agenda for the call?

Remember the last time you were interested in a certain product or service and after the initial conversation, the sales person called you up and said:

”Hi, I’m just calling you up to follow up …”

Unless you were ready to buy, you would probably have felt some hidden pressure, did you not?

Chances are you have been using this kind of “sales language” for a long time without realizing how many sales opportunities you might have lost because of it.

It's interesting that most of us take it for granted that spontaneous and natural language is the right way to communicate and relate to our friends, spouses, relatives, and other people in our personal lives; yet, when it comes to sales, our language becomes scripted and sometimes even sounds unnatural.

If you’re not making as much money as you would like it’s not your fault at all.
It’s probably because you’re using:

“Outdated and watered down selling techniques!”

Think about it like this.

Wouldn’t it make sense that sales gurus would want to sell their books – so naturally they put out the most general tactics in their books. Things that will apply to the broadest amount of people possible.

Naturally things get watered down... and as consumers get more and more immune to selling techniques, it all comes down to the basics.

If you’ve ever read the “The Tipping Point” by Malcolm Gladwell, you already know that small things can spark a huge change.

Small changes in the way you go about your business, from identifying your ideal customer to the way you communicate with your clients can have a compounding effect on your results and success.

Making just small changes has gigantic results.
 

Sales Coaching Tip #1: "Customers are real people."

I always tell my coaching clients that they need to sell like they were talking to a friend over a cup of coffee. Keep your conversations human by always viewing your prospects as people who have potential problems that you might solve.

Too many sales professionals still operate from the assumption that the people they talk to need their product or service. They get so absorbed with pushing all the benefits, advantages and features of their product or service without a true understanding of the problems and emotional needs their potential clients are experiencing.

Instead, do your homework and identify certain problems that your potential client may be experiencing and make these the focus of your conversation.

Start asking yourself ...

What are some of the problems your potential customers are experiencing today?

Sales Coaching Tip #2: "Never assume the sale!"

Never assume that the person you’re talking to needs what you have to offer.

I understand that this way of thinking is perhaps counter-intuitive to what you might have been told for all these years, ... “Always assume the sale!”

In today’s world, where your customer is better informed and more educated than ever before, the traditional sales mindset and the old sales techniques that were once successful have completely lost their effectiveness.

Sales Coaching Tip #3: "Start solving REAL problems."

Start solving REAL problems by offering 'real' solutions, not benefits. If you’re not solving a problem for your client, you probably have no business being in your business.

Instead of selling people on the benefits, focus your message on how you can start relieving problems.

Start thinking about how you can start helping people.

Sales Coaching Tip #4: "Start thinking like a customer."

Get out of your own way and start thinking like a customer.

• What are some of the fears and frustrations that your potential customer is experiencing as it relates to your product or service?
• What are some of the stories they are telling themselves? 
• What is the kind of experience you would like to have if you were a potential customer interested in your product or service? 
• What are some of the emotions you would be experiencing? 

Let me ask you, after reading these five sales coaching tips, what is something you could start doing right now that would change the way you communicate with your customers?

Imagine if you could have a professional sales coach that helped you step-by-step of the way.

If you’re serious about succeeding as a salesperson – you’ll consider it.  After all:

“Fact: 65% of Top Performing Salespeople had a coach at some point in their Career!”

In a recent study of top sales producers in the US and Canada, they found that 3 out of 4 had hired a personal sales coach at some point in their careers and over 50% still have a personal coach. 

Yet unless you change the way you think about the sales process, how you communicate and how you build and maintain relationships, you are very likely to fall back into your old selling behaviors and practices.

Are ready to establish a new paradigm that will transform your personal philosophy and your sales results?

“The Boost Your Sales in 90 Days Coaching Program!”

So you’re probably wondering....

What will we focus on during the “Boost Your Sales in 90 Days Coaching Program?”

The answer is simple. You!

What do you think is the main obstacle for you in achieving massive sales success?

Most of us wouldn’t even consider the idea that our limitations in achieving the results we seek and our lack of success is self –created and self-sustained!

It’s all about you ... your success!

•  Your communication 
•  Your customer relationships
•  Your sales strategies
•  Your sales support systems
•  Your products/services
•  Your personal philosophy
•  Your strengths and weaknesses
•  Your goals and objectives

Face it- this is 2009. People are being bombarded by marketing messages. According to Dr Michael Brower the average American is exposed to about 3,000 marketing messages a day, and global corporations spend a whopping $620 Billion Dollars a year to market to them.

If you try to use old sales techniques today... you won’t stand a chance.
 
That is why one of the first things that I’ll do with you when you signup is we will work to find out your unique competitive edge.

And you'll also learn to ...

• manage your time to increase your personal productivity
• set priorities for action
• develop the beliefs, skills and behaviors of top sales performers
• reclaim your personal power and get rid of the fear of rejection
• discover your personal motivation strategy

So if you are serious and committed about making it in the world of sales - you can apply right now for your free 45 minute sales strategy consultation!

But remember, you should only apply if ...

• You strive to be the very best you can be in your professional field.
• You are open to discovering new ways of building relationships.
• You want to experience a higher level of sales success.
• You are willing to invest time and energy into moving ahead.
• You are aware of the complexities of today’s business environment, and want to develop an integrated, balanced, and genuine sales and business approach.
• You understand that professional and personal success is maximized only when you can experience a sense of contribution, balance, and personal fulfillment.